Thursday, October 3, 2013

How And Why The News Media Manipulate You

I follow an eclectic group of blogs, including one by Mr. Money Mustache who retired at 30 by not wasting money.  

His most recent post is about how the 24/7 news business controls us.

"News programs are, with the exception of a few non-profit or publicly funded ones, commercial enterprises designed to turn and maximize profit. Many of them are owned by larger shareholder-owned corporations, most notably Rupert Murdoch’s News corp. The profit comes from advertising, and advertising revenue is maximized by pulling the largest audience, holding their attention for the longest possible time, and putting them into the mental state most conducive to purchasing the products of the advertisers (which turns out to be helplessness and vulnerability).

This is why the news always starts out with a sensationalist take on a topic of at least plausible national interest, takes a detour into truly horrific and depressing irrelevant tragedies (“Chinese boy’s eyes gouged out with spoon and left in field by unknown woman” is one that unfortunately crossed my screen when doing research for this article), then ends on an uplifting note with something like a defiant entrepreneur or a caring soup kitchen. An emotional roller-coaster ride every day of the week."

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